Bayne

bayne is a lifestyle and carry brand focused on creating functional everyday products with a clean and contemporary visual identity. built to stand apart from generic utility brands, the goal was to create a more cohesive and distinctive experience across products, visuals, and communication. i developed the brand from the ground up — from naming, identity, packaging, and bag design to social media visuals and the overall creative direction — shaping a visual language that felt premium, minimal, and consistent across every touchpoint.